Social Video
As Gear Patrol's platform editor, I lead the launch & continual development of short form video social video. I continued working on the effort to develop social video for the brand throughout my first year as managing editor in 2022.
Pulling Focus
For the first year and change, our social producer shot videos on a personal phone at home. In 2022, with access to a shoestring budget, the project evolved to include a cheap storage space in Atlanta converted into a makeshift studio, professional lighting equipment, and a multi-platform publishing strategy.
Our strategy was to reinterpret popular story formats from the web in our short-form videos. These included product comparisons, explorations of product details & origins, how-tos, and product reviews.
Initially, my role was to review, edit & approve both story ideas, scripts & final cuts. In 2022, my role evolved to include managing our freelance editor, budget & the coordination of more extensive packaged efforts like our end-of-year roundup of the best products of 2022.
Below are some of my favorite videos that we worked on.
